Everlasting Flower | Yellow Chaste Weed | Organic

Elichrysum italicum, as its name suggests (the scientific name of the plant is a contraction of two Greek words: helios, meaning “sun” and chrysos, meaning“gold), is a flower that represents the golden sun of Italy. Widespread across the Mediterranean, Helichrysum, also known as Immortelle or Everlasting Flower, is a key constituent of the Mediterranean scentscape – a glorious and fragile yellow flower, heavily scented and vaunted throughout history for its use in beauty and adorning the crowns of gods – woven into the laurel worn by the mighty Apollo. This herb with slim leaves and tiny yellow flowers is a hardy shrub, found clinging to barren hills surviving and thriving, in sunbaked landscapes, resisting drought and high temperatures inhospitable to the less robust.

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